E-ISSN 2536-9520 | ISSN 1110-2047
 

Original Article 


Economic Study on Marketing Channels and Marketing Margins of Some Veterinary Drugs in Egypt

Sanad T. Atallah, Eman M. El-Ktany, El-Refaey Abbas.

Abstract
This study aimed to determination of the marketing channels that its function reaching the veterinary drugs to the farmers in which the animal take it for diseases prevention and treatment, and determination of the marketing margin of veterinary drugs with determination of its level at different periods of the drugs productions, manufactuers and marketing. This study was carried-out during the period extended from the period of 2017 to 2019 on the certain drugs that marketed in Egypt of a higher distribution and commonly used for treatment of the large, small and poultry against different diseases affecting them. The drugs produced by Atcopharma for pharmaceutical industries at Industrial zone, Quisna, Menofia, Egypt.
The drug sales areas includes El-Garbia, Kafr El Sheikh, Monufia, Qalyubia, Beheira, Alexandria, Dakahlia, Sharkia, Cairo, Fayoum and Upper Egypt. The data was collected from records found in the firm, wholesalers, distributers, veterinary office, and animal farms. Also, the research questioner was used if the records not found or the data not accurate. The data obtained includes, type of drugs (We take 10 samples places of the drug) and we collect the information about each drug that includes (Price of drugs in the firms, Price of the drugs at different periods of the transportation, Price of the drugs at the period in which the farmers purchase it).
Our results concluded that, the marketing margin constitutes about 40 – 45 % from the price of the drug at the factory level and constitutes about 29 - 30 % from the price of the drug at the farm level. The main factors affecting the marketing margin is the values that added to the prices of the drugs due to costs of transportation, storage, payements, advertising, costs of veterinary office and at the farm, for improving and decreasing the price of the drugs we must decrease the level of marketing margin. The decreasing of marketing margin is done through improving and save the transportation methods, storage and warehousing, veterinary office and the methods of transportation to farm and to veterinary office.

Key words: Keywords: Marketing margin, Economic, Marketing channels, Veterinary drugs.


 
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How to Cite this Article
Pubmed Style

Atallah ST, El-Ktany EM, Abbas E. Economic Study on Marketing Channels and Marketing Margins of Some Veterinary Drugs in Egypt. AJVS. 2021; 69(1): 76-83. doi:10.5455/ajvs.33641


Web Style

Atallah ST, El-Ktany EM, Abbas E. Economic Study on Marketing Channels and Marketing Margins of Some Veterinary Drugs in Egypt. https://www.alexjvs.com/?mno=33641 [Access: December 07, 2023]. doi:10.5455/ajvs.33641


AMA (American Medical Association) Style

Atallah ST, El-Ktany EM, Abbas E. Economic Study on Marketing Channels and Marketing Margins of Some Veterinary Drugs in Egypt. AJVS. 2021; 69(1): 76-83. doi:10.5455/ajvs.33641



Vancouver/ICMJE Style

Atallah ST, El-Ktany EM, Abbas E. Economic Study on Marketing Channels and Marketing Margins of Some Veterinary Drugs in Egypt. AJVS. (2021), [cited December 07, 2023]; 69(1): 76-83. doi:10.5455/ajvs.33641



Harvard Style

Atallah, S. T., El-Ktany, . E. M. & Abbas, . E. (2021) Economic Study on Marketing Channels and Marketing Margins of Some Veterinary Drugs in Egypt. AJVS, 69 (1), 76-83. doi:10.5455/ajvs.33641



Turabian Style

Atallah, Sanad T., Eman M. El-Ktany, and El-Refaey Abbas. 2021. Economic Study on Marketing Channels and Marketing Margins of Some Veterinary Drugs in Egypt. Alexandria Journal of Veterinary Sciences, 69 (1), 76-83. doi:10.5455/ajvs.33641



Chicago Style

Atallah, Sanad T., Eman M. El-Ktany, and El-Refaey Abbas. "Economic Study on Marketing Channels and Marketing Margins of Some Veterinary Drugs in Egypt." Alexandria Journal of Veterinary Sciences 69 (2021), 76-83. doi:10.5455/ajvs.33641



MLA (The Modern Language Association) Style

Atallah, Sanad T., Eman M. El-Ktany, and El-Refaey Abbas. "Economic Study on Marketing Channels and Marketing Margins of Some Veterinary Drugs in Egypt." Alexandria Journal of Veterinary Sciences 69.1 (2021), 76-83. Print. doi:10.5455/ajvs.33641



APA (American Psychological Association) Style

Atallah, S. T., El-Ktany, . E. M. & Abbas, . E. (2021) Economic Study on Marketing Channels and Marketing Margins of Some Veterinary Drugs in Egypt. Alexandria Journal of Veterinary Sciences, 69 (1), 76-83. doi:10.5455/ajvs.33641





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